Economic Development

European Union Aid Programme
for Turkish Cypriot community

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Announcements
  • 10.07.2018 - TRAINING ON MARKETING (NICOSIA)
  • 03.07.2018 - TRAINING ON DIGITAL MARKETING AND SOCIAL MEDIA (NICOSIA)
  • 21.06.2018 - BRAND MANAGEMENT TRAINING (FAMAGUSTA)
  • 12.06.2018 - TRAINING ON TRADE OPPORTUNITIES FOR AGRICULTURAL PRODUCTS (LEFKA/ LEFKE)
  • 07.06.2018 - TRAINING ON DIGITAL MARKETING AND SOCIAL MEDIA
  • 10.05.2018 - TRAINING ON EXPANDING YOUR MARKET (NICOSIA)
  • 08.05.2018 - TRAINING ON GREEN LINE TRADE (KARPASIA/ KARPAZ)
  • 27.04.2018 - TRAINING ON LEADING INNOVATION (NICOSIA/ LEFKOŞA)


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MARKETING

Marketing involves the creation, delivery and communication of the value of a product or service in order to sell it to identified target markets/groups. It includes understanding customer behaviour, identifying target markets following analysis, segmenting markets, effectively managing customer relationships and the provision of value to customers that meets or exceeds their expectations. The EU has been providing support since 2008 for developing the marketing capacity of SMEs in the northern part of Cyprus through technical assistance and grant programmes.

Additionally, businesses may enquire to the SME Development Centre (KOBIGEM) for other financial support schemes and to chambers for capacity building support on marketing.
Click on the enclosed weblinks below to download a guidebook on improving marketing capacity.

Useful Documents: