Economic Development

European Union Aid Programme
for Turkish Cypriot community

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Announcements
  • 10.07.2018 - TRAINING ON MARKETING (NICOSIA)
  • 03.07.2018 - TRAINING ON DIGITAL MARKETING AND SOCIAL MEDIA (NICOSIA)
  • 21.06.2018 - BRAND MANAGEMENT TRAINING (FAMAGUSTA)
  • 12.06.2018 - TRAINING ON TRADE OPPORTUNITIES FOR AGRICULTURAL PRODUCTS (LEFKA/ LEFKE)
  • 07.06.2018 - TRAINING ON DIGITAL MARKETING AND SOCIAL MEDIA
  • 10.05.2018 - TRAINING ON EXPANDING YOUR MARKET (NICOSIA)
  • 08.05.2018 - TRAINING ON GREEN LINE TRADE (KARPASIA/ KARPAZ)
  • 27.04.2018 - TRAINING ON LEADING INNOVATION (NICOSIA/ LEFKOŞA)


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21.06.2018 – BRAND MANAGEMENT TRAINING (FAMAGUSTA)

  branding_famagusta The European Union financed TAPS Project is pleased to invite you to the Training on Brand Management. To be held on June 21st, 2018 – Thursday, in Famagusta. The overall objective of the branding training is to inform participants about the importance and language of branding, coming up with a brand name, crafting the brand identity, sending signals to the customer’s brain with colours and typography and the ‘22 Immutable Laws of Branding’. Please find the agenda below. The attendees will receive a certificate of participation. We thank you in advance for confirming your participation to our office manager, Ms. Safiye Kavaz.
  • DATE              :           Thursday, 21 June 2018, 9.30-13.30
  • VENUE           :           MASDER
  • ADDRESS      :           Old Walled City, Famagusta
  • RSVP               :           Safiye Kavaz
  • TELEPHONE :           00 90 392 227 93 95 (ext.151)
  • E-MAIL            :           tapscyprus@gmail.com
1 Registration and opening remarks, Mr Ryszard Kaminski, TAPS Team Leader/ Mr Giuseppe Nardelli, TAPS Deputy Team Leader 09:30
2 Understanding the language of branding; Brand, Registered trademark, Brand equity, Brand image, Brand associations, Brand positioning, Brand essence, Brand promise, Brand personality, Brand Identity (Niyal Öztürk) 09:40
3 Refreshment Break 11:00
4 Coming up with a brand name; Crafting your visual identity, Signalling your customer’s brain with colours and typography, The 22 Immutable Laws of Branding (Niyal Öztürk) 11:10
5 Interactive discussion, questions and closure. 13:00